Reels for local service businesses

For a local service business, short video does one job above all: it shows people you are good at the work and easy to deal with before they ever call. Before-and-after jobs prove the work, honest tips build trust, and opening hours, prices and reviews answer the practical questions. All of it can be made from job photos, text and a prompt.

These ideas suit plumbers, electricians, cleaners, hairdressers and barbers, garages and detailers, gardeners, decorators and other trades, with the Motion Cheat Code templates that fit each one.

Video ideas for local services

1. Before and after the job

t46 Transformation slams the before photo into a frame, wipes a slider across to the after, settles side by side and adds two stat chips, such as "4 hours" and "1 day early". It works for makeovers, renovations, cleaning, detailing, gardening and any result you can photograph twice from the same spot.

2. A tip that saves the customer money

Honest advice builds trust. t19 Myth vs Fact busts one common belief in your trade; t18 Steps Blueprint draws three steps on a technical plan, such as checks to do before calling out a plumber. Keep the advice safe and accurate.

3. How a job works, from call to finish

t16 Checklist ticks off what happens and what the customer needs to do, with a progress bar and an "All done" pill. It removes uncertainty for first-time customers.

4. Opening hours and holiday hours

t56 Opening Hours unrolls an awning, slides in the seven days, highlights today and pops an "Open now" pill with your address. Post it when hours change for a holiday or a closing week.

5. Questions you answer every week

t21 Chat FAQ answers two questions in a friendly chat window: "Do you work weekends?", "Do you give a quote before starting?". Answer the way you would in a message.

6. Real reviews

t27 Review Card fills five stars and reveals one review word by word; t52 Review Stack shows three. They ship with placeholder text: paste reviews your customers wrote, with permission.

7. You are hiring

t50 We're Hiring pops in your logo and an "open roles" badge, slides in two role cards and ticks off the perks. Your followers already know your business, which makes them a good first audience for a local job opening.

8. Open days and events

A studio open day, a workshop, a stand at a local fair: t42 Open House shows the date, time and a map pin, and t49 Event Announce counts down to the day in a news style.

Your own job footage

Short vertical clips from the job (the van arriving, the tools, the finish) become stronger with a title at the top and a location pin. Keep text inside the safe box so the app's buttons do not cover your phone number; see Reels safe zones.

The industry pack for local services

The Prompt Vault's local services pack has prompts for a "don't pour this down your sink" warning, a weekly deal on a swinging shop sign, a job of the week on a clipboard with before and after photos and a real review, three checks before calling, a day on the road on a map and holiday opening hours.

A prompt you can adapt

Use template t46 Transformation. Before photo: jobs/kitchen-before.jpg. After photo: jobs/kitchen-after.jpg. Stat chips: "2 days" and "No mess left". Add my logo logo.png small at the top. Render to renders/kitchen-job.mp4.

Claude Code fills the template's variables, checks the photos and text fit and renders.

What to prepare

• Before and after photos from the same angle, with the customer's permission.
• Your hours, service area and contact details.
• Reviews you may show.
• Your brand colors and logo.

Getting started

The free starter kit lets you test the method on a computer with one template and three prompts. The full pack includes the templates above, 60 overlays such as location pins and stamps, and works from your phone through the phone setup, so you can make a video between jobs.